Very short film
competition in
3 parts and 30sec.

Cinéhaïku Competition Rules 2023

Article 1 – OBJECT

1.1. General

The Cinéhaïku Association is launching a haiku-inspired short film (“cinéhaïkuTM”) competition on Instagram. A haiku is a short poem of Japanese origin, which is three lines long and aims to express and celebrate the fleeting nature of things.

The Cinéhaïku Association invites both amateur and professional filmmakers from around the world to participate in this competition. To enter, they must create their film, post it on their Instagram account and tag the official @cinehaikuofficial account.

This edition of the competition begins on January 15, 2022 and ends on December 15, 2022.

No purchase necessary. The quarterly prize is € 1000.

The competition is organized by Cinéhaïku, an association established under Swiss law, headquartered at Chemin des Hauts-Crêts 18, 1223 Cologny, Switzerland.

The contact email address is:

The competition is sponsored by the Perfume brands of the Memo International group. The organizer may accept other sponsors during the competition.

1.2. Thematic Requirements

The films should be a visual adaptation, in three sequences, of the elements that characterize a haiku.

The films shall not contain any product placement, any political or religious claims, nor any other claims.

Any film with content that is defamatory, injurious, obscene or indecent shall be excluded from the competition, as well as any film with racist, homophobic, xenophobic or violent content.

1.3. Technical Requirements

  • Duration: 20 to 30 seconds maximum
  • Structure: three visually distinct sequences
  • Sound: optional

1.4. Authorization for Reproducing and Broadcasting Cinéhaïku

Quarterly winners agree to provide their cinéhaïku in high definition to the Organizing Association.

Participants authorize the organizer to broadcast their film via any medium of its choice, in particular on any of the organizer’s social media accounts (Instagram feed, private YouTube channel, etc.), without limitation of time or location. Participants also authorize the broadcast of their film in movie theaters, on television or at festivals, without limitation of time or location. The organizer undertakes to mention the director’s name in the film credits.

Furthermore, for a period of three years from the end of the competition, the participants whose films were selected as the “best cinéhaïku of the quarter” grant the organizer the right to authorize the sponsors of the competition to reproduce and broadcast their films via any medium for promotional and commercial purposes, without geographic limitation. In that event, the winner authorizes the sponsor to place its brand name, logo or an image of its product at the end of the film, alongside the credits that mention the director’s name.

1.5. Rights of Third Parties

Each participant guarantees that he or she is the author of the submitted film and that the film does not infringe upon the rights of third parties, and in particular upon intellectual property rights or third-party right of publicity. Each participant guarantees that he or she has not granted to third parties rights to their film that would be incompatible with these rules.

Should the film include a soundtrack or any other element protected by third-party copyright, participants are responsible for obtaining from the copyright owners all the permissions required for all the uses of the film provided for in these rules. The organizer encourages participants to use royalty free music.

Should the film feature a person’s image in a recognizable way, participants are responsible for obtaining a signed release from the filmed person that covers all the uses of the film provided for in these rules.



2.1. Eligibility

The competition is open to any natural person of legal age (hereinafter the “Participant”) regardless of place of residence. Employees of the entities organizing the competition, any person who participated directly or indirectly in its organization or realization, as well as their respective spouses (marriage, civil union, common-law marriage) and family members (direct-line ascendants and descendants) are not eligible. Underage participants declare to have the consent of their legal guardians.

The Organizing Association reserves the right to ask any Participant to justify these conditions. Any Participant who does not meet these conditions or refuses to justify them shall be excluded from the competition and shall not, in case of win, receive a prize.

Likewise, providing any false statements, identities or addresses shall result in the immediate elimination of the Participant and, where applicable, the reimbursement of the prize(s) already sent to him or her.

Participation in the competition implies full acceptance of these rules.

2.2. How to Enter

Participation in the competition is done via the Instagram platform. As such, Participants must have an Internet connection and an Instagram account. No entry may be made by telephone, fax, mail or email.

To enter, simply post your film on your account and tag the official @cinehaikuofficial account, for the duration of the competition. Each film can be posted only once.

The jury will select one (1) quarterly winner from March 2022 to December 2022. Each winner shall be notified via a private message to their Instagram account within thirty (30) days from the end of each month.

Each winner shall be entitled to a prize under the conditions referred to in Article 4 of these rules.

Any claim regarding the composition of the jury, the selection process or the criteria for selecting winners is excluded.

2.3. Entry Validity

The Participant must provide information and contact details that are valid and truthful, under penalty of exclusion from the competition and, if applicable, loss of status as winner.

It is strictly forbidden, by any process whatsoever, to modify or attempt to modify the competition’s provisions, in order to alter the results or to influence the selection of winners by automated and/or unfair means.

Each Participant shall refrain from using, either directly or indirectly, any method of querying or systematized querying of the Instagram platform.

In the event that a Participant appears to have won a prize in breach of these rules, by fraudulent or unfair means, or by any means other than those resulting from the process described by the Organizing Association in these rules, he or she shall not receive a prize, which shall remain the property of the Organizing Association, without prejudice to any proceedings that the Organizing Association may file against the Participant.



3.1. Winner Selection

The Organizing Association shall select the Winners pursuant to the provisions of Article 2.2 of these rules, within thirty (30) days from the end of each month.

The Organizing Association shall notify the winners of their winnings and the terms for receiving their respective prizes as follows:

By private message to the personal Instagram account used to enter the competition. Each Participant expressly agrees to this.

In this respect, the Organizing Association shall not be held liable if a message is sent to the wrong account due to an error on the part of the Participant, nor if the messaging system malfunctions.

3.2. Award of Prizes

Each winner must reply to this private message within fifteen (15) days from when the Organizing Association sends the message confirming the winnings, and provide his or her contact details (last name, first name, mailing address and bank details) to be able to receive the prize.

If the winner does not reply within the aforementioned time limit, his or her silence shall be considered as an outright renunciation of the prize.

The prize shall be sent by bank transfer within thirty (30) days from when the winner sends the confirmation message to the Organizing Association.

The Organizing Association shall not be held liable for sending the prize to an incorrect address due to an error made by the winner when providing his or her bank details.


Article 4 – PRIZES

Each quarterly winner shall be awarded the following prize: € 1000 (tax included) paid to his or her personal bank account.

Each winner agrees to accept the prize in cash as offered, without the possibility of exchanging it for other goods or services of any kind whatsoever.

The winner shall bear any bank charges and/or foreign exchange fees that his or her bank may charge. Therefore, the amount actually received by the winner may be less than the announced prize.



5.1.        As part of the competition, Participants shall provide the Organizing Association, which shall be the sole recipient, with personal data concerning them.

Participants’ personal data are subject to processing. For the purposes of the competition, the data controller shall be the association known herein as the “Organizing Association”. The Organizing Association’s contact information is indicated in the preamble to these competition rules.

The data collected when the Participant enters the competition are necessary for participation in the competition (Instagram account username, or the user’s last name and first name used on the Instagram account). The data collected from the winning Participants are necessary for awarding the prizes (last name, first name, mailing address, telephone number, bank details).

If these data are not collected, participants shall not be able to enter the competition nor receive any prizes. Participants guarantee they are sending accurate information and undertake to send any necessary update as soon as possible.

Personal data of Participants will be processed solely for the following purposes: to ensure the proper conduct of the competition, in accordance with these rules and to comply with legal and regulatory obligations.


5.2.        Each Participant has a right of access, right to rectification, to restriction of processing, to portability, to object to the processing of their data, to erasure, to withdraw their consent, at any time, and to define post-mortem guidelines. These rights can be exercised by sending an email to

If necessary, a copy of your ID may be requested. You can file a claim with the French data protection authority (CNIL) at any time.



Participation in the competition implies full and unreserved acceptance of these rules in their entirety, the rules of ethics in force for the Internet, as well as the laws, regulations and other texts applicable in Switzerland.

Participation in the competition implies knowledge and acceptance of the characteristics and limitations of the Internet, in particular with regard to technical performance, response times for consulting, querying or transferring information, risks of outages and, more generally, risks inherent to any connection and transmission on the Internet, the lack of protection of certain data against possible misuse and the risks of infection by viruses that may be circulating on the Internet.

Consequently, the Organizing Association cannot, under any circumstances, be held liable for the following, without limitation:

  • the content of the services consulted on Instagram, and, generally, for any information and/or data disseminated on the services consulted on Instagram;
  • the transmission and/or reception of any data and/or information on the Internet;
  • any Internet network malfunction that prevents the proper conduct of the competition;
  • the failure of any receiving equipment or communication lines;
  • the loss of any paper or electronic mail and, more generally, the loss of any data;
  • any routing problems;
  • the operation of any software;
  • the consequences of any virus, computer bug, anomaly, technical failure;
  • any damage caused to a Participant’s computer;
  • any technical, hardware or software failures of any kind that prevented or limited a Participant from participating in the competition or damaged a Participant’s computer system.

It is hereby stated that the Organizing Association cannot be held liable for any direct or indirect damage resulting from an outage, a malfunction of any kind, a suspension or the end of the competition, for any reason whatsoever, or for any direct or indirect damage that would result, in any way whatsoever, from logging in to Instagram. Each Participant must take all appropriate measures to protect her or her own data and/or software stored on their computer equipment against any attack. Logging in to Instagram as well as participation in the competition is done under each person’s own responsibility.



7.1. Access

The competition rules can be obtained upon request from the competition email address below:

No oral request concerning the competition will be answered. Any claim must be sent in writing to the Organizing Association at the aforementioned email address before December 31, 2022. No claims shall be accepted after this date.

7.2.        Modifications

The Organizing Association reserves the right to extend, shorten, modify or cancel the competition at any time, and in particular in the event of force majeure, without the Participants being able to claim any compensation.